Ascot Group aimed to use their 20th Anniversary to formally introduce their brand to the U.S. market and gain a new line of business. To achieve this, I was responsible for creating a video to be shared on LinkedIn and other social media platforms.

 

As the lead designer on the project, I was responsible for the entire process from start to finish. This involved sourcing footage and music options, which was a critical component in conveying the company's message and generating interest in Ascot's offerings. In addition, I was responsible for creating all of the animations and transitions in the video, which helped to maintain a cohesive narrative that would resonate with viewers. The process of animation and transition design involved taking into account the tone and style of the video, as well as the message that we wanted to convey.

 

Overall, the process involved a lot of collaboration and communication with the team at Ascot Group to ensure that the final product met their needs and goals. We worked together to refine the script, select the right footage and music, and develop a visual style that captured the essence of the brand. Through this process, we were able to create a video that was both engaging and effective in promoting Ascot Group to the U.S. market.